Existing proximity solutions
To date, bluetooth proximity marketing & information discovery services have only been available as a complex and expensive consultancy-led technology.
In the UK and further afield, bluetooth proximity services have been out of reach of all but the largest businesses and marketing agencies. Even with the latest bluetooth technology (BLE, or bluetooth low energy), the potential market has been allowed over a number of years to fester.
Nearevo aims to hit the mark
Nearevo is a new way of offering a ready-made bluetooth proximity marketing & discovery solution at a reasonable cost. It's easy to use and accessible to small businesses, digital agencies, developers, marketers & any business owner.
Founded by tech entrepreneur Steve Procter, Nearevo is applying a tried and tested business startup formula that takes expensive & seemingly complex technology and provides a new, refreshing and low-cost approach for use by all.
A winning formula
In 1999 Nearevo's founder created Easily, one of the first domain name registration companies and with the first easy to use DNS management dashboard. It created mass market appeal and slashed the going rate for domain names from hundreds of pounds to under a tenner. Recognising an internet technology that was restricted to a handful of players, Easily was a rare dotcom era success in the UK and helped open up the $4 billion domain name market.
A few years later Steve spotted a similar market for providing low-cost SMS text marketing services to small businesses. SMS Expert took a complex technology, made the price accessible and wrapped it in a simple dashboard for use by any high street business. The approach kicked off the UK text marketing industry.
Proximity is next to rocket
Nearevo's founder has spotted a new gap, this time in the proximity industry. A simple and free app for iPhone and Android phone users will provide timely and locally-relevant marketing & information discovery, based on the users proximity to simple out of the box bluetooth beacons purchased and installed by its business clients.
A fresh approach, dramatic cost-reduction and a simple self-service dashboard for businesses will allow Nearevo to open up proximity marketing & discovery for anyone.
As a successful venture technologist with 30 years IT and business experience, Nearevo's founder is set to re-awaken the bluetooth proximity game.
The founding team
Steve is a successful tech entrepreneur & venture technologist and the brains behind the Nearevo business idea & concept.
Having previously worked in a number of large software consultancies and in the City, plus set up 2 other internet startups, Steve brings over 30 years IT experience to Nearevo.
Matt designed, built and maintains the Nearevo service, acting as Nearevo's system architecture & security expert.
With over 20 years experience from a wide range of industry sectors, Matt's technical and business knowledge enables us to provide a secure & stable platform.
Tony has been a key advisor on the Nearevo strategy and continues to contribute to our sales & marketing plans.
Having worked with Steve on 2 previous and successful internet startups over the past 20 years, Tony brings a wealth of business experience and sales acumen to Nearevo.
Dan was instrumental in the design of the Nearevo brand, acting as our main designer and marketing expert.
With over 7 years experience on a wide range of platforms from print to online, Dan’s knowledge enables us to provide a target driven marketing and design solution.
Joe has worked on the Nearevo platform since its inception, acting as our in-house app and bluetooth specialist.
As an all-round developer who has specialised in bringing to life Android apps and other web services for many individual clients and household names, Joe brings a wealth of experience to Nearevo.